INTRO

The women’s clothing boutique “Sashaskvo” is located in Moscow, “Lucky” apartment. The area of the object is 115 sq.m. We got a completely empty room in a newly commissioned residential complex. It has two exits: to the main transit street with a large showcase more than 5 meters wide and to the courtyard, which can be used as a summer terrace in the warmer months.

Practically in the center of the room there are two load-bearing walls and a column with communications that could not be touched, which complicated the layout. An area of 115 square meters is not enough for a boutique with three fitting rooms, a warehouse and a lounge area, so creating a spacious warehouse was a difficult task. The warehouse has become functional thanks to a storage system that rises up to 3 meters to the ceiling.

THE CUSTOMER AND THE SPECIFICATIONS

The customer is the owner of the brand Alexandra, who positions her brand as a luxury clothing brand designed to emphasize the femininity and character of a modern woman. She and most of her clients are passionate about art and we suggested reflecting their passion in the brand concept, as we noted at the briefing that brand clients often choose SASHASKVO for public appearances and most often to the theater. At the first meeting, the brand did not have a brandbook yet, it was only at the development stage, we had to assemble a unique brand image in parallel with graph designers. But we had 3 starting points from the client, Alexandra said she wanted a library, a large chandelier and lots of mirrors. All the wishes of the client were transformed into the interior.

PLANNING SOLUTION

In the process, we have developed a universal planning solution that allows you to transform the space from a boutique into a small lecture hall and a place for events. We have globally divided the space into a shopping area and a lounge area, including fitting rooms and a waiting area. Due to the mobility of all pieces of furniture and commercial equipment, we can swap the lounge area and the shopping area. For example, the sofa and tables can be moved to an area with a screen where you can show presentations, films or hold lectures.

THE MAIN IDEA

The interior, as well as the brand concept, immerses guests in the world of art and beauty. The theme of theater and restrained solemnity permeates the style of the brand and the interior of the first boutique. Our main task was to create a unique style that reflects the character of the brand.

FINISHING MATERIALS

Decorative plaster of a warm white shade was used in the decoration, which served as the basis for color accents in the form of furniture and interior items. Our pride is “red marble”, it was difficult, not easy, many stories are connected with the creation of panels and the central element of the store – a rack with an arch made of “red marble”.

THE COLOR PALETTE

When developing the brand concept, we took corporate colors as a basis and actively worked with the identity from the brandbook, which was created in parallel with the interior. The main color is red, a warm white shade was added to create a more airy space, and the fitting room and bathroom areas were made more intimate in a graphite dark color. Moving from one zone to another, for example, from a black fitting room to a bright trading floor, creates a theatrical effect due to the contrasting change of color and light.

FURNITURE

In accordance with the general style, we designed furniture that became an addition to the interior and at the same time an eye-catching accent. Since the space is commercial, it is important that the interior has a unique style and stands out in the market. To do this, we tried to design unusual furniture and use non-standard materials, not forgetting about ergonomics.

TECHNOLOGICAL SOLUTIONS

The use of large or non-standard LED screens has become a standard for us, and our customers know that there will definitely be a digital content area in their commercial space.

One of the main features of the interior was a kinetic chandelier and a kinetic theater curtain in the shop window. In recent projects, we actively integrate kinetics, which gives dynamics to a static interior and attracts the attention of visitors. The chandelier never stops and has several color modes, including red light, which radically changes the space. A theatrical curtain and a composition of mannequins greet guests and attract passers-by, located in a 5-meter showcase.